Your business signage is often the first impression customers have of your brand, so it’s important that it sends the right message.
A poorly designed sign could lead to negative perceptions, confusion, or simply go unnoticed. On the other hand, a well-designed, eye-catching sign can help your business stand out, attract more customers, and build brand recognition.
However, effective signage is more than an attractive design – it’s a combination of creativity and strategy. A well-designed sign communicates your message clearly, reinforces your brand identity, and acts as a powerful marketing tool.
In this article, we’ll share our ten top tips for designing effective business signage that will help your business achieve its goals.
Ten business signage design tips
Business signage is a powerful tool that can help you grab your target audience’s attention and build brand awareness. However, for your signage to be effective, it needs to be strategically designed to enhance its visibility and impact.
At iBrand Signs, we’ve been designing business signage for over 28 years, and during this time, we’ve learnt a thing or two about how to create powerful signage that stands out and gets results. We’ve compiled our ten top tips to help you design an eye-catching business sign.
1.Define your goals: Before designing your signage, identify what you want it to achieve. Are you aiming to boost brand awareness, promote a product, or guide customers to your location? Clearly defining your objectives will help you tailor the design to meet your specific goals.
2.Keep your message clear and concise: use bold fonts that are easy to read and keep your message short and sweet. Less is more when designing signage; a simple, uncluttered design ensures your key message stands out.
3.Maintain consistent branding – Incorporate your logo, brand colours, fonts, and any other recognisable elements into your sign design. Consistency conveys professionalism, reinforces brand recognition, and helps build trust and customer loyalty.
4.Use eye-catching imagery – Incorporate striking images or graphics into your sign’s design to make it more engaging and help it grab your audience’s attention.
5.Use contrasting colours – Using a high-contrast colour palette can help your design stand out and make your sign more visually impactful. Use light text on a dark background or vice versa to improve readability and make sure your message stands out.
6.Illuminate it! – Choose illuminated signage to maximise your sign’s visibility, even during low-light conditions and at night. There are plenty of different types of LED signs to choose from, including flex box signs, lightbox signs, cabochon signs, neon signs, and monolith signs.
7.Consider the surrounding environment – Think about the location of your sign and the visual competition in its surroundings. If it’s on a busy high street, look at the signage surrounding it and think about what kind of design or colours would help it to stand out and demand attention.
8.Strategic placement – Install your sign in a location that maximises visibility, like above your storefront, near a busy road, or at eye level for pedestrians to ensure that as many people see it as possible.
9.Invest in high-quality signage – Work with an experienced and trusted company to design and supply your signage. At iBrand Signs, we have been designing and manufacturing high-quality signage for over 28 years! We use only the highest quality materials to increase your sign’s longevity and ensure that it stays looking good for longer, even in harsh conditions.
10.Opt for digital signage – Looking for a cutting-edge way to stand out and engage your audience? Our range of digital and interactive signs can take your business’s signage to the next level! Incorporate animations, scrolling text, or dynamic visuals to bring your sign to life and make your message more engaging. Digital signage adds movement to your design to naturally attract your audience’s attention and hold their interest.
Choose iBrand Signs for business signage design
Looking for eye-catching signage for your business?
At iBrand Signs, we offer a comprehensive end-to-end service for all your signage needs. We handle every step of the process, from initial concept and design through to manufacturing and installation.
Our team will work with you to understand your goals, helping you choose the most effective type of signage to meet your needs. We will then create an impactful design that aligns with your brand identity, ensuring that your signage not only looks great but also communicates your message clearly.
Whether you need interior signage for a multi-site national rebrand or LED signs for an event, get in touch with us today to discuss your project.