Updating your brand can help your business stay relevant, competitive, and successful. If your brand starts to feel dated, no longer reflects your business, or doesn't stand out from its competitors, it could be time for a change. There are many things to consider...

Considering rebranding, but unsure if now is the right time? In this article, we'll answer the frequently asked question, "How often should you rebrand?". We'll also reveal some of the most common signs it's the right time to rebrand. How often do companies rebrand?...

Rebranding is a complex project that requires considerable time and resources and can disrupt regular business operations. This makes it crucial that you know roughly how long the process will take so that you can plan and prepare for it accordingly. If you're...

  Rebranding doesn’t come without its risks. In fact, there are plenty of challenges and potential pitfalls to navigate during the rebranding process. But companies that get it right can reap substantial rewards, including improved reputation, an uplift in sales,...

If your brand feels outdated, your business is moving in a new direction, or needs to distance itself from negative perceptions, you may consider rebranding. Rebranding can help to breathe new life and vitality into a tired or waning brand. However, it’s not a quick...

How a business announces its rebrand can significantly influence how employees and customers respond to it and the rebrand's overall success. Unveiling a rebrand without giving any context is a common blunder. When a business rebrands, its employees, customers, and...

Rebranding is a complex process for any business, but there are some unique challenges to consider when rebranding in the B2B sector. In this article, we'll explore the key differences between rebranding B2B and B2C and explain what to expect when rebranding in the...

Asking "How much does it cost to rebrand?" is like asking how long a piece of string is. Providing a figure without knowing a business's precise requirements can be difficult because many different variables are involved. However, if you're a small business...

A rebranding campaign is a powerful tool that businesses can use to help boost the success of their rebranding efforts by ensuring the transition to their new brand identity runs smoothly. Business rebranding is a complex and costly process, so it's important to use...