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Corporate rebranding: How to get it right
Undertaking a corporate rebrand is a big decision, regardless of a business's size. Big rewards await those who get corporate rebranding right, but those who fail could face devastating consequences. In this article, we'll explore what corporate rebranding is, the...
What are the challenges of rebranding?
Before you jump headfirst into a rebrand, it’s important to understand the challenges you may come up against so that you can prepare accordingly. Rebranding is a complex process that requires meticulous planning, strategy, and a clear understanding of your objectives...
Should I rebrand or refresh?
Updating your brand can help your business stay relevant, competitive, and successful. If your brand starts to feel dated, no longer reflects your business, or doesn't stand out from its competitors, it could be time for a change. There are many things to consider...
How often should you rebrand your company?
Considering rebranding, but unsure if now is the right time? In this article, we'll answer the frequently asked question, "How often should you rebrand?". We'll also reveal some of the most common signs it's the right time to rebrand. How often do companies rebrand?...
How long does a rebrand take?
Rebranding is a complex project that requires considerable time and resources and can disrupt regular business operations. This makes it crucial that you know roughly how long the process will take so that you can plan and prepare for it accordingly. If you're...
How does rebranding affect a company?
The impact that rebranding has on a company depends on how effectively the process is carried out. Most rebrands aim to breathe new life into a business and boost its performance. However, the outcomes of rebranding vary significantly. When rebranding is carried out...
Planning To Implement a Rebrand
Rebranding your business? Stop! Don’t proceed unless you’ve got a well-structured plan. When things go smoothly, rebranding can help a struggling business to reach new heights. However, rebranding is a multi-faceted process that requires careful implementation for it...
Why rebrands fail: Five examples of bad rebranding
Rebranding allows businesses to refresh their image and forge stronger connections with customers. When successful, rebranding can drive business growth, but it doesn’t always go to plan. Rebranding is a complex process. It requires research, planning, and strategy;...
When rebranding works: Five best examples of company rebrands
Rebranding doesn’t come without its risks. In fact, there are plenty of challenges and potential pitfalls to navigate during the rebranding process. But companies that get it right can reap substantial rewards, including improved reputation, an uplift in sales,...
The rebranding process: What are the steps?
If your brand feels outdated, your business is moving in a new direction, or needs to distance itself from negative perceptions, you may consider rebranding. Rebranding can help to breathe new life and vitality into a tired or waning brand. However, it’s not a quick...
How to announce a company rebrand
How a business announces its rebrand can significantly influence how employees and customers respond to it and the rebrand's overall success. Unveiling a rebrand without giving any context is a common blunder. When a business rebrands, its employees, customers, and...
B2B rebranding: Considerations when rebranding your B2B company
Rebranding is a complex process for any business, but there are some unique challenges to consider when rebranding in the B2B sector. In this article, we'll explore the key differences between rebranding B2B and B2C and explain what to expect when rebranding in the...
Office Signage: Everything You Need to Know
At iBrand Signs, we design, manufacture, and install vibrant office signage for businesses across a wide range of industries. We supply office signage that is more than just decorative. Our signs help to bring brands to life within the workplace and reinforce brand...
How much should a small business spend on rebranding?
Asking "How much does it cost to rebrand?" is like asking how long a piece of string is. Providing a figure without knowing a business's precise requirements can be difficult because many different variables are involved. However, if you're a small business...
Rebranding campaigns: Proven strategies to help rebrand your business
A rebranding campaign is a powerful tool that businesses can use to help boost the success of their rebranding efforts by ensuring the transition to their new brand identity runs smoothly. Business rebranding is a complex and costly process, so it's important to use...
Fleet Branding – STS
THE CLIENT Sovereign Transport is a Uk company that has gone from strength to strength. Starting with one vehicle, 23 years ago, they now have 110 vehicles and 140 staff, moving freight across the UK and Europe. Sovereign Transport have teamed up the Owen McVeigh...
Pros and Cons of Rebranding Your Company
Rebranding is not a decision that businesses should take lightly. Whether it is the right path for your business depends largely on its unique circumstances and strategic goals. Rebranding can help breathe life back into a company, but the process also comes with...
Checklist When Rebranding Your Company
HOW TO REBRAND A COMPANY Rebranding is no easy feat. It can require a whole lot of research and planning as well as a complete overhaul of both your business’s physical and digital assets. However, a well-executed rebrand offers a chance to reinvent your business and...
Eurovision takes over Liverpool Airport
THE CLIENT As a long standing client, we have worked on many interesting projects with Liverpool John Lennon Airport over the years and it was indeed the airport that recommended us to the Eurovision organisers for the airport, Marketing Liverpool. We were brimming...
Why would a company rebrand?
There are many reasons why businesses decide to embark on a rebrand. Perhaps your existing branding doesn't resonate with your target audience as strongly as it once did, or maybe it has become outdated or irrelevant. If this is the case, rebranding can help to...