3 Common Exterior Signage Mistakes – And How to Avoid Them

May 21, 2024 | blog, Exterior

Exterior signage is one of the best tools for marketing a business. Ensuring it is done correctly is incredibly important to your branding – as making a mistake can be costly. Avoid making these mistakes when designing, manufacturing and installing your signs.

Neglecting Visibility and Legibility

One of the most prevalent mistakes businesses make with their exterior signage is overlooking visibility and legibility. Your business signage should be easily visible from a distance and legible to passers-by, regardless of weather or time of day. Failure to prioritise visibility and legibility can result in missed opportunities to attract potential customers and communicate essential information about your business.

To avoid this mistake, consider factors such as font size, colour contrast, and placement when designing your exterior signage. Choose bold fonts and high-contrast colours that stand out against the background, and ensure that the text is large enough to read from a distance. Additionally, position your signage in a prominent location where it’s easily visible to both pedestrian and vehicular traffic.

Ignoring Brand Consistency

Another common mistake businesses make with their exterior signage is neglecting brand consistency. Your signage is an extension of your brand identity and should reflect the same visual elements, messaging, and tone as your other marketing materials. Inconsistent signage can confuse customers and weaken brand recognition, ultimately diluting your brand’s impact and effectiveness.

To maintain brand consistency in your exterior signage, use the same colours, fonts, logos, and brand messaging as your other marketing materials. Ensure that your signage accurately represents your brand personality and values, whether you’re promoting a retail store, restaurant, or professional service. Consistency across all touchpoints reinforces your brand identity and fosters trust and loyalty among customers in Warrington.

Failing to Consider Local Regulations

Lastly, businesses often make the mistake of overlooking local regulations and zoning requirements when installing exterior signage in Warrington. Failure to comply with these regulations can lead to fines, delays, or even forced removal of your signage, resulting in unnecessary costs and setbacks for your business.

Exterior signage serves as a powerful promoter for businesses by enhancing visibility, attracting potential customers, and reinforcing brand identity. Its strategic placement and compelling design make it an effective tool for driving foot traffic and increasing business visibility and sales. In today’s competitive market, investing in high-quality exterior signage is essential for businesses looking to stand out and succeed.

Want to create impactful exterior signage for your Warrington business?

Contact iBrand Signs today to speak to a member of our dedicated team.

Call: 01925 823032 or email the team at sales@ibrandsigns.co.uk