Building brand awareness can help your business to stand out in a crowded marketplace and drive sustainable, long-term growth.
But what exactly is brand awareness?
Brand awareness is a marketing term that refers to how well your audience recognises and remembers your brand. Greater brand awareness often equates to improved brand perception, a larger market share, more sales or leads, and greater customer loyalty.
Given its significant impact on success, it’s no surprise that businesses are constantly looking for innovative ways to boost brand awareness. One powerful tool for increasing brand awareness is illuminated signage. By increasing your business’s visibility, illuminated signage helps to make your brand more easily recognisable.
In this article, we’ll explore the benefits of illuminated signage and how it can help your business to increase brand awareness.
Why is illuminated signage more impactful?
When choosing signage for your business, one of the first decisions you must make is whether you require traditional or illuminated signage.
If you want your signage to make a big impact and help increase brand awareness, then illuminated signage may be the best option for you.
Modern-day illuminated signs are usually lit up using long-lasting, energy-efficient LEDs. These signs come in all different shapes and sizes, including LED shopfront signs, lightbox signs, flexbox signs, backlit signs, and cabochon signs.
Lighting up your signage ensures that your business is visible 24/7, even in low-light conditions and during the night. Illuminated signage creates a more vibrant and striking visual impact.
How do illuminated signs help to increase brand awareness?
- Illuminated signs can help businesses to boost brand awareness in several ways:
- Increase visibility – Illuminated signs ensure that your business and branding are visible 24/7, even during low-light conditions and at night.
- Reinforce branding – Your illuminated sign can be designed to reflect your brand’s visual identity. By using the same colours, fonts, and logos on your illuminated sign that you use in the rest of your business branding, you create a consistent and professional brand image that helps to strengthen your brand identity.
- Capture attention – A unique, eye-catching, and strategically placed illuminated logo signage can help to capture your audience’s attention and ensure that your business is not just seen but remembered.
- Highlight services or products – Illuminated signs can be designed to draw attention to key products, services, or promotions, helping your audience to understand what your business does and enticing them to find out more.
- Engage your audience – Modern illuminated signs with digital displays and interactive features like animations or scrolling text help to keep your signage fresh and engaging.
- Differentiate from competitors – Illuminated signs can help your business stand out in a crowded high street, setting your brand apart, making it more memorable, and helping it gain a competitive edge.
Is illuminated signage best for my business?
Now that we’ve learnt more about illuminated signage, you may be wondering, “Is illuminated signage best for my business?” While it has many advantages over traditional signage, it may not be right for every business. The best type of signage for your business depends on several factors, including where it is located, the hours that it operates, the nature of your business, your budget, and business goals.
Some situations where illuminated signage is likely the most effective choice include:
- Your business operates at night or in low-light conditions.
- Your business is in a competitive industry or location.
- Your priority is building brand awareness.
- Your target audience includes commuters or passers-by.
However, illuminated signage may not be the best option for you if:
- You have a limited budget.
- Your business’s location restricts illuminated signage.
- Your business doesn’t require extra visibility.
Are you looking for illuminated signage to boost your brand awareness strategy?
At iBrand Signs, we have been designing and manufacturing illuminated signs for over 28 years. We offer high-quality illuminated logo signage at cost-effective prices. We have always prided ourselves on keeping pace with all the newest and most innovative technologies and signage trends, allowing us to offer our customers fresh, engaging, and eye-catching signage.
Whether you’re looking for interior or exterior illuminated signage, we have a wide range of options to choose from.
Call us on 01925 823 032 or fill out a contact form online to request a free quote, and we’ll get back to you soon!