A Guide to Understanding Wayfinding Signage

Wayfinding signage performs the crucial task of guiding us to our destinations. In this article, the expert exterior signage specialists – iBrand Signs, explore the world of wayfinding signage, its significance, and how it can be strategically and efficiently used to create a seamless experience for visitors.

WHAT IS WAYFINDING?

Wayfinding signage refers to any signage strategically placed within a business, institution, or physical space to guide individuals from one point to another. Simple icons, shapes and elements help guide and inform visitors to your business. At its core, wayfinding signage is not only visually appealing but also a practical tool for enhancing navigation.

WHY IS WAYFINDING SIGNAGE IMPORTANT?

Getting lost is an experience no one enjoys. Wayfinding signage addresses this issue by creating a safer environment, directing foot traffic, reducing congestion, and contributing to a positive customer and visitor experience. It’s a subtle yet effective means of quickly familiarising new visitors with their surroundings. Additionally, wayfinding signage is an important aspect to any business – and you can customise the colours, fonts and styles of these signs to reflect your brand image accurately.

TYPES OF WAYFINDING SIGNAGE CATERGORIES

INDENTIFICATION WAYFINDING SIGNAGE

Purpose: Guide individuals to their destinations quickly and easily.

Examples: Historical markers, door plaques, department markers for office buildings.

REGULATORY WAYFINDING SIGNAGE

Purpose: Establish and reinforce safety standards and privacy rules.

Examples: Speed limit signs, “Employees only” signs, COVID face-mask signs.

DIRECTIONAL WAYFINDING SIGNAGE

Purpose: Steer foot and vehicular traffic to prevent clutter and congestion.

Examples: Highway exits and entrances, directional signs within office buildings.

INFORMATIONAL WAYFIDNING SIGNAGE

Purpose: Provide information about an area and its surroundings.

Examples: Amenities signage, facilities signage, general business information.

GUIDELINES FOR WAYFINDING DESIGN AND IMPLEMENTATION

Effective wayfinding signage hinges on thoughtful design and strategic implementation. Key considerations include:

UNIQUE DESIGNS

Wayfinding signage should stand out amidst visual clutter, necessitating unique and easily noticeable designs.

CLEAR UNDERSTANDING OF SIGHTLINES

Consider the sightlines of the environment to ensure signs are easily visible and identifiable by the intended audience.

EMPHASIZE DECISION POINTS

Place signs at crucial intersections or decision points to confirm users are on the correct path.

INTEGRATE WELL-KNOWN LANDMARKS

Landmarks aid navigation without cluttering the environment with excessive signage.

KEEP IT SIMPLE

Clarity is key. Wayfinding signage should be clear, concise, and devoid of complicated designs that may confuse users.

Wayfinding signage is a silent guide that allows customers to reach their destinations with ease. If you’re looking for wayfinding signage, or directional signage in Warrington, Cheshire or the UK – then iBrand Signs may be able to help you.

Our team of experts are on hand to help craft the perfect bespoke signage solutions for your Warrington business. We offer a range of solutions – from installing directional signs in Warrington to designing event signage in Liverpool.

Contact the team today to find out more about how we can help you!