Undertaking a corporate rebrand is a big decision, regardless of a business's size. Big rewards await those who get corporate rebranding right, but those who fail could face devastating consequences. In this article, we'll explore what corporate rebranding is, the...
Before you jump headfirst into a rebrand, it’s important to understand the challenges you may come up against so that you can prepare accordingly. Rebranding is a complex process that requires meticulous planning, strategy, and a clear understanding of your objectives...
Updating your brand can help your business stay relevant, competitive, and successful. If your brand starts to feel dated, no longer reflects your business, or doesn't stand out from its competitors, it could be time for a change. There are many things to consider...
Considering rebranding, but unsure if now is the right time? In this article, we'll answer the frequently asked question, "How often should you rebrand?". We'll also reveal some of the most common signs it's the right time to rebrand. How often do companies rebrand?...
Rebranding is a complex project that requires considerable time and resources and can disrupt regular business operations. This makes it crucial that you know roughly how long the process will take so that you can plan and prepare for it accordingly. If you're...
The impact that rebranding has on a company depends on how effectively the process is carried out. Most rebrands aim to breathe new life into a business and boost its performance. However, the outcomes of rebranding vary significantly. When rebranding is carried out...
Rebranding your business? Stop! Don’t proceed unless you’ve got a well-structured plan. When things go smoothly, rebranding can help a struggling business to reach new heights. However, rebranding is a multi-faceted process that requires careful implementation for it...
Rebranding allows businesses to refresh their image and forge stronger connections with customers. When successful, rebranding can drive business growth, but it doesn’t always go to plan. Rebranding is a complex process. It requires research, planning, and strategy;...
In this article, we will learn more about what makes a successful rebrand and discover five of the best company rebrands ever.
If your brand feels outdated, your business is moving in a new direction, or needs to distance itself from negative perceptions, you may consider rebranding. Rebranding can help to breathe new life and vitality into a tired or waning brand. However, it’s not a quick...
