Exterior signage plays a massive role in shaping the first impression of your business and communicating your brand identity to potential customers. Exterior signage can range from shop signs to window graphics – and finding the perfect solution for your business requires lots of research.
In this article, Warrington Exterior Signage experts – iBrand Signs, will cover everything your business needs to know about exterior signage.
WHAT IS EXTERIOR SIGNAGE AND ITS MARKETING POTENTIAL?
Exterior signage encompasses a broad range of visual elements strategically placed outside a business to attract attention, and establish a brand presence. When done correctly, exterior signage is a powerful marketing tool that can create a long lasting impression on potential customers.
DIFFERENT TYPES OF EXTERIOR SIGNAGE:
WAYFINDING AND DIRECTIONAL SIGNS
Wayfinding signs are designed to guide visitors through a space, providing directional information. They are crucial for large complexes, campuses, or businesses with multiple entry points.
Wayfinding signs enhance the customer experience, reduces confusion, and ensures that visitors can easily navigate to their destination.
HEALTH AND SAFETY SIGNS
Health and safety signs convey important information related to well-being, emergency procedures, and compliance with regulations. These signs are essential for ensuring a safe environment for employees and customers.
Health and safety signs demonstrates a commitment to safety, enhances trust with customers and employees, and communicates compliance with industry standards. Having health and safety signs are important – and your business should invest in this to ensure overall safety.
FASCIA AND SHOP SIGNS
Fascia and shop signs are mounted on the front of a building and display the business name and logo. They are a fundamental element to any business or shop.
Shop and fascia signs create a strong visual impact, reinforces brand identity, and attracts foot traffic by making your business easily recognisable. Shop and fascia signs are detrimental to a businesses success, and are one of the most important types of exterior signage.
Illuminated signs use lighting elements, such as LEDs, to make the signage visible in low-light conditions. These signs are especially effective during the evening or in areas with less natural light.
Benefits of illuminated signs include the fact that they increase visibility 24/7. This helps them to attract the attention of passerbys, and makes your building stand out.
POST AND PANEL SIGNS
Post and panel signs consist of a sign panel mounted on one or more posts. They are versatile and can be customized for various purposes, including directional information or promotional messages.
Post and panel signs offer a cost-effective solution, allowing for easy updates or changes. They can be strategically placed for maximum visibility.
Window graphics involve applying vinyl decals or images to windows. They can be used for branding, promotions, or showcasing products and services.
Window graphics utilise available space for additional advertising and provide a visually engaging storefront.
WHICH SOLUTIONS ARE BEST FOR YOUR BUSINESS?
Choosing the right exterior signage depends on various factors such as the nature of your business, location, target audience, and budget. The best approach may involve a combination of different sign types to maximize impact and effectiveness. If you need help to bring your vision to life then contact iBrand Signs – Exterior signage experts in Warrington.
Exterior signage is the perfect tool for businesses looking to make a memorable impression and boost their marketing efforts. By understanding the diverse types of signage available and selecting the options that best suit your business needs, you can enhance brand visibility, attract customers, and create a positive and lasting impact on your community.
Create an impression that will last
Get a quote for your exterior signage today