Illuminated signage can help your business to stand out and shine brightly.
While illuminated signage offers a significant advantage over traditional signs, not all illuminated signs are created equal.
For your illuminated sign to make an impact, your sign design must be carefully designed for impact and readability.
At iBrand Signs, we have designed and manufactured countless illuminated signs for businesses across various industries. Whether you’re wondering how to design a neon sign or how to design a shop sign, we’re here to help. To ensure your signage delivers real results, we’ve compiled a list of our top five tips for designing effective illuminated signs.
Why choose illuminated signage?
Opting for illuminated signage over traditional signage has plenty of benefits.
By choosing a sign that lights up, you significantly increase its visibility, particularly at night and during low-light conditions.
If your business or organisation is located on a busy high street, illuminating your sign can also help it stand out from the competition and grab the attention of people passing by.
An illuminated sign can help your business to make an impact and give it a competitive advantage.
Why choose illuminated signage?
To effectively communicate important information, illuminated signage must be expertly designed for maximum impact and visibility.
At iBrand Signs, we have been designing illuminated signs for over 28 years. To help you get more from your signage, we’ve compiled a list of our top five tips for designing eye-catching, effective illuminated signs that will enhance your brand and attract more customers.
1.Define the sign’s purpose and audience before you begin
Before you begin designing your sign, consider what its primary purpose is and who you are trying to attract. Understanding your objectives will help guide important design decisions later on in the process.
2.Choose the right type of illuminated sign
From flexbox to halo-lit and neon to lightbox – consider which type of illumination aligns best with your brand image, audience, and business goals.
3.Prioritise readability
The primary purpose of your sign is to convey important information, usually about who your business is and what it does. To ensure your sign is effective, readability should be your priority with every design decision. Choose clear, bold fonts, high-contrast colours, and large text sizes to ensure your sign is easy to read, even from a distance.
4.Incorporate branding
To enhance brand recognition, it’s important to make sure that your illuminated sign’s design reflects your brand identity and is consistent with your other marketing materials. Incorporate your brand colours, font, and business logo to maintain a cohesive look.
5.Work with iBrand Signs
Work with a professional and experienced signage company like iBrand Signs to ensure that your illuminated sign is designed for maximum visibility and impact. We offer a complete end-to-end illuminated signage solution. We handle everything from the initial concept and design to manufacturing and final installation. Our signs are created using high-quality, weather-resistant materials and energy-efficient LED technology to ensure low running costs and longevity.
For more information about our illuminated signage solutions or to request a free quote, give us a call on 01925 823 032.