Rebranding is a complex project that requires considerable time and resources and can disrupt regular business operations.
This makes it crucial that you know roughly how long the process will take so that you can plan and prepare for it accordingly.
If you’re considering rebranding and wondering “How long does it take to rebrand?”, there is no simple answer.
However, this article will guide you through the key factors to consider when figuring out a rough timescale for your rebranding project.
We’ll explain how to prepare for a rebrand and answer the question, “How long does rebranding take?”
WHAT DO YOU NEED TO PREPARE TO REBRAND YOUR BUISINESS?
Businesses can undertake planning and preparation to help them answer the question, “How long does a rebranding take?”
EVALUATE EXISTING BRANDING
First, businesses should evaluate their existing branding, identifying which aspects of the brand are working and which aren’t. This will help you determine your rebranding project’s size and scope.
PERFORM MARKET RESEARCH
Performing extensive investigation into your target audience, demographics, behaviour, likes, and dislikes can help you identify how you want the rebranding to position your brand and your strategy for achieving this.
DEFINE REBRANDING OBJECTIVES
Now you must give the rebranding process focus and clarity by defining your rebranding objectives. These objectives will help to guide all important rebranding decisions.
LIST WHICH ASPECTS OF YOUR BRAND NEED CHANGING
The scope of a rebrand can be immense. Create a list of all the elements of your brand that you plan to change; this could include visual elements like its logo and colour scheme, strategic elements like its mission and values, and the way it communicates, including its brand voice. Make a list of all the different touchpoints where these elements must be implemented following a rebrand.
From here, you should be able to use this information to help you estimate the cost of your rebrand and the project’s timescale.
HOW LONG DOES A REBRAND TAKE?
According to Forbes, the average time it takes to rebrand a business is 12 to 18 months.
However, every rebranding process is as unique as the company being rebranded.
It is impossible to estimate how long a rebrand will take without first assessing the key factors that impact a rebranding timeline.
These factors include:
SIZE AND SCOPE OF THE BUSINESS
NUMBER OF ASSETS BEING REBRANDED
REVIEW AND APPROVAL PROCESS
LEGAL IMPLICATIONS OF THE REBRAND (IF ANY)
TIMELINES OF EXTERNAL PARTNERS OR AGENCIES
Understanding these factors can help you to make a more realistic estimate of how long it will take to rebrand your business.
COLLABORATE WITH IBRAND SIGNS ON OFFICE SIGNAGE FOR YOUR REBRAND
At iBrand Signs, we design, manufacture, and install signage for businesses across various industries.
Based in Warrington, Cheshire – we’re interior signage experts and can help you rebrand your business with different types of signage.
Many businesses use our services to support their rebranding strategies. We can help your business to communicate its new brand identity effectively using impactful office signage and interior signage.
Create an impression that will last
Get a quote for your rebranding needs today