The sign on the front of your shop is one of the first impressions customers and passers-by have of your business. What does your shop sign say about your business?
In this article, we’ll explore the importance of shop sign design and reveal top tips and advice for creating stand-out signage.
Why is a shop sign so important?
Your shop sign should do more than simply display your business name. Think of it as a powerful marketing tool – an opportunity to grab attention, communicate what your business does, express its personality, and entice people to come inside.
Beyond sharing important information, like your shop’s name, your shop sign should be designed to convey professionalism and inspire trust to make a good first impression. It should express your brand identity, help to differentiate your shop from those around it and encourage people to visit.
Well-designed outdoor shop signs can play a vital role in shaping how your store is perceived and help to drive more foot traffic.
How to create an eye-catching sign?
Designing effective signs for shop fronts requires more than slapping a logo onto a sign. Successful shop signs are creatively designed to stand out, reflect a business’ unique brand identity, and communicate important information effectively, even from a distance.
Here are some key factors to consider when designing an effective shop sign:
- Colours: The colour palette you use when designing your shop sign should reflect your business’ visual branding. However, it’s also important to choose a palette that will attract attention and stand out from the signage on nearby buildings. Choosing bright, high-contrast colours can give your signage more impact and make it easier to read.
- Branding: Your logo should be displayed clearly on your signage, and the design should clearly reflect your brand’s identity and values to help reinforce brand recognition.
- Typography: The fonts used on outdoor signs should be large, bold, and easy to read, even from a distance. Dark text on a light background or vice versa can help improve readability.
- LED and illuminated signage: Opting for illuminated signs can significantly boost your sign’s visibility, particularly at night and during low-light conditions. There are plenty of different styles of illuminated signs to choose from, including backlit signs, lightbox signs, halo lighting, and LED signage. Lighting up your shopfront is an effective strategy for helping your store stand out from the competition around it.
- Positioning: Once you’re happy with your sign’s design, it’s important to think carefully about where best to position it to maximise its impact. Signs positioned at eye level or higher tend to do best. Take care not to position your sign anywhere where trees, poles, or awnings could obstruct it.
How to create a custom shop sign for your business
We’ve created a step-by-step guide to creating the perfect custom shop signage for your shop.
Step 1: Identify your needs and goals
Define the purpose of your sign and the type of customers you want to attract. This information will help guide important design decisions, enabling you to create a custom shop sign that will help your business achieve its goals.
Step 2: Decide which brand elements to include
Look at your brand’s visual identity and decide which elements you want to incorporate into your shop sign design. Key elements to consider include your logo, brand colours, fonts, and tagline.
Step 3: Choose the right type of sign
There are many different types of shop signs to choose from, including LED signage, flexbox signs, monolith signs, and lightbox signs. Research the options available to you and consider which type is best suited to help your business achieve its goals.
Step 4: Choose a professional and experienced company to work with
To ensure that your shop sign design is visually impactful and aligned with your brand, work with an experienced signage company to design, manufacture, and install your new outdoor shop sign.
Contact iBrand Signs today
At iBrand Signs, based in Warrington, we have been providing businesses of all sizes with a complete end-to-end signage design, manufacturing, and installation service for over 28 years across Cheshire, Merseyside, Greater Manchester, and beyond.
Our team will work with you to create a shop sign that reflects your brand identity and supports your business goals.
Whether you need shop signs for a multi-site national rebrand or one single LED sign for your independent store, contact us today to discuss your project.