How to rebrand your office

Rebranding your business is a significant undertaking. There’s much to consider during a rebrand, including your company values, visual identity, messaging, and more.

Whether you’re carrying out a partial or full rebrand, effectively communicating your business’s new brand identity is crucial to the whole project’s success. Your employees play a pivotal role in communicating these changes, but first, they must fully understand and embody them.

Let’s find out how office rebranding can help integrate your new brand identity and communicate the changes to clients and employees.

WHY IS OFFICE REBRANDING SO IMPORTANT?

Your office’s interior design plays a huge role in setting the tone for company culture and employee behaviour. A playfully designed, colourful interior encourages a more light-hearted, creative, and fun environment, while a minimalist and professional interior creates a more serious, calm, and quiet work environment. Your office design must reflect your business’s core values and messaging if you wish employees to embody your brand identity.

If you have recently rebranded, you must update your office’s interior to help align it with your brand’s new identity. This helps to create an immersive experience that fosters a deeper connection and understanding of the rebrand and ensures consistency in how the brand is perceived and experienced.

What are the benefits of rebranding your office?

Updating your office interior signage during rebranding is more than just another touchpoint to tick off the extensive list. Rebranding your office is a strategic move that can significantly impact your rebrand’s overall success.

LET’S FIND OUT HOW:

REINFORCES UPDATED BRAND INDENTITY

Your office’s interior branding is a powerful visual representation of your company’s identity. Rebranding your office helps to ensure that the new identity is consistently reflected throughout your workplace. Ensure you use interior signage solutions to help create an impactful rebrand.

BOOSTS EMPLOYEE MORALE AND ENGAGEMENT

A rebranded office space can help to invigorate the work environment, enhancing employee morale and engagement by aligning their surroundings with the company’s renewed values and vision.

ENHANCES CLIENT PERCEPTION

An attractive office space can positively influence client perception and experience when they visit. Rebranding your office demonstrates your business’s commitment to excellence and its evolution.

HELPS CRREATE A CULTURAL SHIFT

Rebranding your office can help create a cultural shift within the organisation to help align company culture with your brand’s renewed values, messaging, strategy, or goals.

ENCOURAGES A UNIFIED BRAND EXPERIENCE

A unified brand experience within the office helps to promote unity among team members and helps to create a stronger and more aligned workforce.

HOW CAN YOU REBRAND YOUR OFFICE?

When office rebranding, you should begin by assessing your existing office environment and outlining what needs to be changed to align it with your brand’s new values, message, or visual identity. This could include overhauling or updating colour schemes, design elements, and layouts to help your workspace resonate with your rebrand better.

 Professional interior signage plays a big part in reinforcing your new brand identity throughout the office.

 Whether you need reception area signs, wayfinding signs, or branded wall graphics, our team here at iBrand Signs can help you create signage for a cohesive and immersive brand experience.

COLLABORATE WITH IBRAND SIGNS ON YOUR REBRAND

At iBrand Signs, we design, manufacture, and install signage for businesses across various industries. As Warrington interior signage experts, we’re available to assist with office interior signage needs across the country.

Many businesses use our services to support their rebranding strategies. We can help your business to communicate its new brand identity effectively using impactful office interiors and signage.

To learn more about our services, call our team today on 01925 823 032 or email sales@ibrandsigns.co.uk