What is a fascia sign? Why your business needs to invest in one.

May 20, 2024 | blog, Exterior

A fascia sign, often referred to as a shop front sign or business shop sign, is a type of signage prominently displayed on the front exterior of a building. It typically spans the width of the building’s façade and is positioned above the entrance or storefront. Fascia signs are essential for businesses in Warrington as they serve as a primary means of attracting attention, communicating brand identity, and establishing a strong presence in the local market.

How much does a shop front sign cost in Warrington?

The cost of a shop front sign in Warrington varies depending on several factors, including size, materials, design complexity, and installation requirements. Basic fascia signs made of materials like vinyl or acrylic may start from a few hundred pounds, while more elaborate options such as illuminated signs or custom designs can range from several hundred to several thousand pounds.

What is the fascia of a shop?

The fascia of a shop refers to the front-facing vertical surface of a building, typically located above the storefront or entrance. It serves as the ideal location for displaying signage, including the business name, logo, and other relevant information. The fascia of a shop provides maximum visibility to passers-by and helps distinguish the business from neighbouring establishments, making it a prime location for showcasing the brand and attracting potential customers.

What is the difference between fascia and wall signage?

While both fascia and wall signage serve to promote businesses, they differ in their placement and purpose. Fascia signage is specifically designed to be mounted on the front-facing surface of a building, usually above the storefront or entrance. It serves as a highly visible identifier for the business and plays a crucial role in attracting attention and establishing brand presence. In contrast, wall signage refers to signage that is affixed directly to the building’s exterior walls. While wall signage can also be effective for promoting businesses, fascia signage offers greater prominence and visibility, making it an ideal choice for businesses in Warrington looking to maximize their impact.

Illuminated Fret-cut and push-thru acrylic logo on an aluminium tray for Hilmount Cheshire, Warrington
Illuminated, built-up stainless steel letters for Cheshire Sandstone based here in Warrington
Built-Up powder coated stainless steel letters Cotton House. Manufactured and fitted by the iBrand team team, Warrington

Why should your Warrington Business invest in a Fascia Shop Sign?

Increased Visibility

A well-designed shop sign can significantly increase the visibility of a business. In a busy area like Warrington, where competition can be high, a distinctive and attractive sign can help a business stand out and draw the attention of potential customers who might otherwise pass by.

Brand Recognition

A shop sign serves as a visual representation of a business’s brand. Consistent use of logos, colours, and fonts on the sign can enhance brand recognition and help customers remember the business. Over time, this can lead to stronger brand loyalty and repeat business.

First Impressions

The appearance of a shop sign can influence a customer’s first impression of a business. A professional, well-maintained sign conveys a message of quality and reliability, which can attract more customers and instil confidence in the products or services offered.

Cost-Effective Advertising

A shop sign is a one-time investment that provides ongoing advertising benefits. Unlike other forms of advertising that require regular renewal and costs, a shop sign continues to promote the business 24/7 without additional expenses. This makes it a cost-effective way to maintain a presence in the market.

Contact iBrand Signs for more information on fascia signs in Warrington.

Create an impression that will last

Get a quote for your fascia sign today