How often should you rebrand your company?

Nov 28, 2023 | blog, Rebranding

Considering rebranding, but unsure if now is the right time?

In this article, we’ll answer the frequently asked question, “How often should you rebrand?”.

We’ll also reveal some of the most common signs it’s the right time to rebrand.

HOW OFTEN DO COMPANIES REBRAND?

If you’re wondering, “How often should you rebrand your company?” you’re asking yourself the wrong question.

While some people say businesses should rebrand, on average, every seven to 10 years, it’s not really something you can set a rigid timeline for.

Rather than asking, “How often?” it’s wiser to consider “When is the right time?”

The decision to rebrand should be strategic based on your company’s unique circumstances rather than the clock’s ticking.

SIGNS THAT IT COULD BE TIME TO REBRAND

A rebrand can range from a logo change to a complete overhaul of the core values and messaging underpinning a business’s identity.

The decision to rebrand is huge.

Rebranding is costly, time-consuming, disruptive, and risky. However, a successful rebrand can dramatically alter a company’s course, enhancing its market presence and boosting both its reputation and value.

Let’s take a look at some of the most telling signs that it could be the right time to breathe new life into your business by rebranding.

COMPANY HAS EVOLVED

Over time, it is natural for a business’s values, mission, products, or target market to change and evolve. If your brand no longer reflects your business, it could be time to rebrand to align the two.

BRANDING IS OUTDATED

If your branding has become outdated, refreshing it could help your business remain competitive and appeal more to its target audience.

NO DIFFERENTATION

Business could be slow if your brand looks just like its competitors. Rebranding allows businesses to position themselves as unique from their competitors and stand out in a crowded marketplace.

MERGER OR AQUISITION

It’s common for companies to rebrand after a merger or acquisition to unify the brands that have come together and present a cohesive identity.

NEGATIVE PERCEPTIONS

If your business’s reputation has been tarnished and its existing brand has developed negative connotations, rebranding can be a way to shed a negative image and start afresh.

INTERNATIONAL EXPANSION

If your business is expanding into international markets, it may require a rebrand to help it appeal to a broader, global audience or to take into account cultural or linguistic considerations.

So, in answer to the question, “How often should a company rebrand?” There is no set timeframe for rebranding; it is not a task that should be carried out regularly.

Instead, trust your instinct and look out for the signs listed above that could signal that it’s time to refresh your brand’s image.

COLLABORATE WITH IBRAND SIGNS ON OFFICE SIGNAGE FOR YOUR REBRAND

At iBrand Signs, we design, manufacture, and install interior signage solutions for businesses across various industries.

Many businesses use our services to support their rebranding strategies. We can help your business to communicate its new brand identity effectively using impactful interior signage and office signage.

To learn more about our services, call our team today on 01925 823 032 or email sales@ibrandsigns.co.uk.

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