HOW TO REBRAND A COMPANY
Rebranding is no easy feat. It can require a whole lot of research and planning as well as a complete overhaul of both your business’s physical and digital assets.
However, a well-executed rebrand offers a chance to reinvent your business and give it a new lease of life.
In this article, we explore how to rebrand, providing a useful rebranding checklist for those businesses planning to embark on the process.
WHAT DOES A REBRAND INVOLVE?
Rebranding is the process of changing the way your company looks, feels, or sounds.
Effective branding is key to a successful business. If your branding is no longer relevant, doesn’t help your business stand out, or has become outdated – it could be preventing business growth.
Rebranding can seem like a daunting task. However, the good news is that a rebrand doesn’t have to be all or nothing.
You can choose a full or partial rebrand – overhaul everything, or tweak the parts that are no longer working for your business.
The decision is yours.
WHICH BRAND ELEMENTS SHOULD BE INCLUDED WHEN REBRANDING?
The elements of your brand that you change during a rebrand are entirely up to you.
Some features to change or refresh include:
- Company name
- Brand values
- Brand mission and vision statements
- Brand story and messaging
- Colour palette
- Brand voice
Remember, no matter which elements you choose to change, rebranding aims to create a cohesive brand identity that aligns with your company’s evolving goals and audience expectations.
You may feel a little overwhelmed if you’re gearing up to rebrand.
That’s why we’ve put together a handy checklist to help guide you through the process and ensure you’ve covered all bases.
Let’s get started.
1. EVALUATE YOUR EXISTING BRAND
First, evaluate your existing branding and identify which elements work and which don’t. Survey customers and employees to receive feedback about their perception of your current branding.
2. DEFINE YOUR REBRANDING GOALS
It’s important to understand why you want to rebrand and what you want to achieve from the process. Setting clear goals can help to drive your rebranding process. Whether you aim to reposition your business, target a new audience, or update your brand’s look, understanding your goals helps to give your process focus and direction.
3. PERFORM RESEARCH
Information gathered during target audience research and competitor analysis can be key to the success of your rebrand. Understanding who your target audience is and what appeals to them can help to inform your rebranding decisions. It is also good to know your competitors as this can help you to differentiate your business.
4. ASSEMBLE A REBRANDING TEAM
To rebrand, you are likely to require assistance from a diverse range of professionals, including branding specialists, graphic designers, content writers, and web developers. You’ll need to assemble a team or hire an agency to help you to get the job done.
5. DEVELOP YOUR NEW BRAND IDENTITY
Now it’s time to create the elements of your new branding; this could include a logo, tagline, colour palette, typography, brand voice, and more.
6. UPDATE YOUR BRAND GUIDELINES
Next, document your new branding in a set of brand guidelines. Your brand guidelines can help to ensure that your brand is represented consistently.
7. UPDATE YOUR DIGITAL PRESENCE
This part involves redesigning your website and updating all digital assets, including social media profiles, email templates, and digital marketing materials to reflect your new branding.
8. UPDATE YOUR PHYSICAL PRESENCE
Next, your brand’s physical presence needs to be refreshed to reflect your new branding. This could involve the creation of new product packaging, promotional materials, exterior signage and interior signage, and more.
9. TRAIN YOUR STAFF
Training all employees on the new brand guidelines can help to ensure that they understand and adhere to them.
10. LAUNCH YOUR NEW BRAND
It’s time to send your brand out into the wide world. You can launch your rebranding to the public in various ways, including a press release, launch event, promotional campaign, or email newsletter.
11. COMMUNICATE THE CHANGE
Customers and employees are more likely to accept and embrace the change if you clearly communicate its reasons.
12. MONITOR, REVIEW AND UPDATE
This isn’t where the work ends. You’ll need to closely monitor the performance of your new branding and pay close attention to feedback. You can then make adjustments to refine your branding and keep improving performance.
Hopefully, you’ve now got a better idea about how to rebrand your company.
Rebranding is a significant decision that requires careful thought, but the rewards can be substantial for those who take the leap.
HOW CAN IBRAND SIGNS HELP WITH YOUR COMPANY’S REBRAND?
Are you looking to breathe new life into your business with a rebrand?
Here at iBrand Signs, we can help your business to communicate its new brand identity effectively using impactful signage.
We believe that a well-executed rebrand is more than just a change of logo or colour scheme – it’s a chance to reinvent your business’s personality.
Our interior signage services help you create an engaging work environment that reflects your brand’s new identity.
Create an impression that will last
Get a quote for your rebranding needs today